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What families say

Recommended by parents

54 Google reviews

Curated premium brandsEvery piece chosen by hand
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Store & workshops in ZürichLagerstrasse 74 — come and visit
Free shipping over CHF 150.–Shipping within Switzerland

Perfectly curated and a wide selection from quality toys to clothing. Lovely staff.

Carolina & Vilhelm

Absolutely fantastic – this exceptionally service-oriented and personal shop with a great selection and truly dedicated staff. A dream come true for parents and grandparents!

Anita K.

We received a present from their online store and they were more than happy to change it to a different size. The size recommendation worked out perfectly and our daughter loved it! They have such nice things in the store and the play corner is gorgeous. Thank you for your friendliness!

Nadia S.

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Family Concept Store · Zürich

More than a shop — a place to discover.

Carefully curated brands, sensory toys and beautiful things for children — online and in our Zürich store.

Lagerstrasse 74, 8004 Zürich · Mon–Fri 11–19h, Sat 10–18h

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Our brands

Brands we love

Carefully chosen labels — for design, quality and how they are made.

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Sensory Play

Play with all the senses

Sensory play builds fine motor skills, focus and creativity — almost as a side effect. Our sensory trays and materials are designed so children can dive in and parents can relax.

New to sensory play? This is what it looks like.

Discover Sensory Play Order for home

About us

Jelena & Julia are the people behind Yay Kids

“Yay!” means joy — and that is exactly the feeling we want to pass on with Yay Kids.

We met while studying design. After many years in the design and fashion industry, we took Yay Kids on with all our hearts.

We choose every product with great care — with an eye for quality, timeless design and sustainable materials that make family life a little more beautiful.

Warmly, Jelena & Julia

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