Privacy policy
1. General
J&J Collective GmbH is the operator of the website www.yaykids.ch and the provider of the services offered on this website. Yay Kids GmbH is therefore responsible for the collection, processing and use of your data and must ensure compliance with Swiss law. The protection of your personal data is a high priority at Yay Kids GmbH. Here we inform you about which data is collected on www.yaykids.ch and how it is used. You will also learn how you can verify the accuracy of this information and arrange for the deletion of this data with us. Please note that this privacy policy may change from time to time. We therefore recommend that you read this privacy policy regularly to ensure that you are always familiar with the latest version.
2. Collection, use and processing of personal and company-related data
When you visit www.yaykids.ch, certain data is automatically stored on our servers for the purposes of system administration, for statistical purposes or for backup purposes. This concerns:
- the name of your internet service provider
- your IP address (under certain circumstances)
- the version of your browser software
- the operating system of the computer used to access www.yaykids.ch
- the date
- the time
- the website from which you visit www.yaykids.ch
- the search terms you used to find www.yaykids.ch
Under certain circumstances, this data may allow conclusions to be drawn about a specific visitor. However, personal data is not used in this context. The use of this automatically collected server data is generally anonymous, for statistical and security purposes. Personal data that you actively provide to us (e.g. when placing an order, registering or subscribing to the newsletter) is processed as described in this privacy policy.
By registering as a user and entering your data on www.yaykids.ch, you consent to your entered data being used for service-related purposes.
Furthermore, you agree that your data may be used for advertising purposes. If you do not agree to the use of the data for advertising purposes, you can prohibit this at any time by writing an e-mail to hello@yaykids.ch.
3. Information, deletion and correction
You can request information about the data we have stored about you at any time. For this purpose, we ask you to send a request for information by e-mail to the address below. Together with the request, proof of identity must be sent to the same address.
You have the option of requesting the deletion or correction of your data at any time. You are of course also entitled at any time to revoke a consent you have given to the use or processing of personal data with effect for the future. For this purpose, we ask you to write to us by e-mail at hello@yaykids.ch.
Stored data is deleted by us when it is no longer required for the specified purpose.
With regard to the deletion of data, it should be noted that we are subject to certain legal obligations which provide for a retention obligation for certain data. We have to comply with this obligation. If you wish to delete data that is subject to the legal retention obligation, the data will be blocked in our system and used only to fulfil the legal retention obligations. After the retention period has expired, your deletion request will be complied with.
4. Data security
We will store your data securely and will therefore take all reasonable measures to protect your data against loss, access, misuse or alteration. Our employees and contractual partners who have access to your data are contractually obliged to maintain confidentiality and to comply with data protection regulations. In some cases it will be necessary for us to forward your enquiries to companies affiliated with us. In these cases too, your data will be treated confidentially.
5. Cookies
To make using our www.yaykids.ch easier, we use what are known as cookies. "Cookies" are small pieces of information that are temporarily stored by your browser on your computer's hard drive and that are necessary for using our www.yaykids.ch. The information contained in the cookies serves to control the session, in particular to improve navigation, and enables a high degree of user-friendliness of a website. The cookies we use do not store any personal information. In most web browsers, cookies are accepted automatically. You can avoid this by changing your browser settings. You can remove cookies stored on your PC at any time by deleting the temporary internet files (browser menu bar "Tools-Internet Options").
Disabling cookies may mean that you cannot use all the functions of our portal.
Here you will also find the instructions for deleting cookies for Internet Explorer https://support.microsoft.com/de-de/kb/278835 and Mozilla https://support.mozilla.org/de/kb/cookies-loeschen-daten-von-websites-entfernen
6. Plug-Ins
6.1. Facebook Plugins
Plugins of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our internet pages. You can recognise the Facebook plugins by the Facebook logo or the "Like button" or "Share button" on our page. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/. When you visit our pages, the plug-in establishes a direct connection between your browser and the Facebook server. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the web page by it. Facebook thereby receives the information that you have visited our page with your IP address, even if you do not have a Facebook account or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook server in the USA and stored there. If you click the Facebook "Like button" while you are logged in to your Facebook account, you can link the content of our pages to your Facebook profile. As a result, Facebook can associate the visit to our pages with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook.
Facebook may use this information for the purposes of advertising, market research and the demand-oriented design of the Facebook pages. For this purpose, Facebook creates usage, interest and relationship profiles, e.g. in order to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide further services associated with the use of Facebook.
You can find further information on this in Facebook's privacy policy at https://www.facebook.com/about/privacy/.
If you do not want Facebook to be able to associate the visit to our pages with your Facebook user account, please log out of your Facebook user account before using our website.
6.2. Pinterest
We use the service pinterest.com on our internet pages. Pinterest.com is a service of Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA. Through the integrated "Pin it" button on our page, Pinterest receives the information that you have accessed the corresponding page of our website. If you are logged in to Pinterest, Pinterest can associate this visit to our page with your Pinterest account and thus link the data. The data transmitted by clicking the "Pin it" button is stored by Pinterest. You can obtain further information about the purpose and scope of the data collection, its processing and use, as well as your related rights and setting options for protecting your privacy, in the Pinterest privacy notices, which you can access via http://pinterest.com/about/privacy/ .
To prevent Pinterest from being able to associate the visit to our pages with your Pinterest account, you must log out of your Pinterest account before visiting our pages.
6.3. Instagram
So-called social plugins of Instagram are used on our internet pages, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, for example in the form of an "Instagram camera". You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges
When you call up a page of our website that contains such a plug-in, your browser establishes a direct connection to the servers of Instagram. The content of the plugin is transmitted by Instagram directly to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has called up the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted by your browser directly to a server of Instagram in the USA and stored there.
If you are logged in to Instagram, Instagram can directly associate the visit to our website with your Instagram account. If you interact with the plugins, for example by pressing the "Instagram" button, this information is likewise transmitted directly to a server of Instagram and stored there. The information is also published on your Instagram account and displayed there to your contacts.
For the purpose and scope of the data collection and the further processing and use of the data by Instagram, as well as your related rights and setting options for protecting your privacy, please refer to the privacy notices of Instagram: https://help.instagram.com/155833707900388/
If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before your visit to our website. You can also completely prevent the loading of the Instagram plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).
6.4. Google Analytics
This website uses Google Analytics 4 (GA4), a web analytics service provided by Google Ireland Ltd. or Google LLC ("Google"). Google Analytics uses cookies and similar technologies that enable an analysis of how the website is used. Information collected includes device and browser data, approximate location (based on the truncated IP address), pages visited and interactions on the website. The IP address is processed in truncated form. Data may be transferred to Google servers, including in the USA; appropriate safeguards are in place for such transfers (EU Standard Contractual Clauses / EU-U.S. Data Privacy Framework).
We use this information to evaluate the use of our website and to continuously improve our offering. In regions where consent is required (in particular the EU/EEA and the UK), processing takes place only after you have given your consent via the cookie banner, which you can withdraw at any time with future effect. Further information: https://policies.google.com/privacy
6.5. Google Ads and Google Shopping
We use Google Ads including Google Shopping (Google Ireland Ltd.) to market our products. Using cookies or similar technologies, we measure conversions (e.g. purchases following an ad click) and show you relevant advertising on other websites (remarketing). Usage and interaction data are processed in this context. Further information: https://policies.google.com/privacy
6.6. Google reCAPTCHA
To protect against abusive and automated input (e.g. in forms), we use Google reCAPTCHA (Google Ireland Ltd.). In doing so, technical data (including IP address, device and browser information, and user interactions) are transmitted to and evaluated by Google. Google's privacy policy applies: https://policies.google.com/privacy
6.7. Consent and Cookie Banner
In regions where legally required (in particular the EU/EEA and the UK), we set non-essential cookies (e.g. for analytics and marketing) only after obtaining your consent via a cookie banner. You can withdraw your consent at any time with future effect. For visitors from Switzerland, processing takes place on the basis of statutory provisions; you may object to processing for advertising purposes at any time (by email to hello@yaykids.ch).
7. Services Used and Data Processors
To operate our online shop, we use carefully selected third-party providers that process personal data on our behalf. Where required, data processing agreements are in place with these providers.
7.1. Shopify (Shop Platform)
Our online shop is operated on the platform of Shopify International Ltd. (Ireland). Shopify processes, on our behalf, the data required to fulfil orders (e.g. name, address, email address, order and payment data) as well as technical usage data. Further information: https://www.shopify.com/legal/privacy
7.2. Klaviyo (Email Marketing)
For sending newsletters and service-related emails, we use Klaviyo (Klaviyo Inc., USA). Your email address as well as usage and interaction data (e.g. open and click behaviour) are processed. You can unsubscribe at any time via the unsubscribe link in every email or by emailing hello@yaykids.ch. Further information: https://www.klaviyo.com/legal/privacy
7.3. Boost AI Search & Discovery (Search and Product Recommendations)
To improve the search function and to display relevant product recommendations, we use Boost AI Search & Discovery. Usage data such as search queries, viewed products and click behaviour are processed in order to show you relevant results and recommendations.
8. Changes
Changes to this privacy policy will be published on this page. In this way, you can inform yourself at any time about which data we store and how we collect and use it.