Creative design for life with children. Konges Sløjd is a Danish brand that celebrates the wild, varied, and perfectly imperfect life with children – with timeless design, playful prints, and lovingly considered details.

From the very first days, Konges Sløjd accompanies families through everyday life: soft organic cotton clothing to GOTS standards, cosy accessories, toys made from natural materials, and cohesive interior pieces for the children's room. The brand is defined by its calm colour palettes, floral and animal-inspired patterns, and a quality that lasts from firstborn to little sibling.

Sustainability and responsibility are at the heart of the brand – from certified materials to long-lasting designs consciously created to stand apart from fast-moving trends.

At Yay Kids you'll find a carefully curated selection of Konges Sløjd in Switzerland: clothing, accessories, toys, and décor – ready to ship from our concept store in Zürich. Discover favourite pieces that grow along, get passed on, and make everyday life with children just a little more beautiful.